CMS Draft 2018 Medicare Marketing Guidelines Comments due Friday

By Mary Kaye Thibert
This Friday is the last day to submit any feedback you or your organization may have to the Revised Draft 2018 Medicare Marketing Guidelines.
This released Marketing Guidelines draft includes changes to the following areas:
30.5.1 – Multi-language insert
30.9.1/30.9.2 – Star Rating
40.2 – Font Size Rule
40.6 – Hours of Operation Requirements for Marketing Materials
50.4 – Non-English Language Disclaimer
60.1 – Required Documents – Summary of Benefits (SB)
60.4.3 – Changes to Printed and Posted Formularies
70.1 – Promotional Activities
70.11.2 – Provider Affiliation Announcements
80.2 – Informational Scripts
80.4 – Telephone Sales Scripts (Inbound or Outbound)
90.6.1 – Loss of File & Use Certification Privileges
90.9 – Review of Materials in the Marketplace
(Note: Plans/Part D Sponsors are required to report self-identified errors”)
100 – Plan/Part D Sponsor Websites and Social/Electronic Media (“May” to “Must”)
100.4 – Online Formulary, Utilization Management (UM), and Notice
Requirements (“Are Expected to” to “Must”) (“Should be” to “Must”)
100.7 – Third-Party Websites (NEW)
120.4.1 – General Rules Regarding Compensation
120.4.4 – Payments other than Compensation (NEW – “Note: Plans/Part D Sponsors that choose to pay for items not included in agent/broker compensation must pay at fair market value for services provided, and may not pay on a per-enrollment basis.”)
Please note, if CMS just rearranged the content for clarity/sentence structure in the guidelines, we did not provide those sections. Comments on the draft are due to CMS by 5:00pm (ET) Friday, February 3, 2017. Please make sure your organizations concerns are voiced – submit comments through the CMS survey site.
To better assist your organization, if you would like a copy of the redlined version of the actual changes, please email me.

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