Selling Medicare Advantage: Back to the Basics

Selling Medicare Advantage: Back to the Basics By Jennifer Barros The 2018 Medicare Annual Enrollment Period (AEP) is around the corner, which means sales and retention goals are on your mind.  Whether they are displayed on a fancy customer relationship management...

Step Therapy for Part B Drugs

Step Therapy for Part B Drugs By Yvonne Tso In May 2018, the Trump administration announced four key strategies to tackle the rising costs of drugs for payors and consumers who have copays or other cost shares for prescription drugs. In an effort to operationalize the...

Trust + Value + Education = Consumer Engagement

Trust + Value + Education = Consumer Engagement By Jennifer Barros Building a multicultural consumer engagement program focused on both prospective and existing members can sound overwhelming, but it doesn’t have to be. What does ‘consumer engagement’ mean? Let’s...